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CHICAGO Leo Burnett has garnered the most Effies for the second consecutive year, capturing nine awards for a variety of campaigns, officials with the New York American Marketing Association, sponsors of the event, said.
The Chicago-based agency took home honors for campaigns for corporate brands including Kraft Foods’ Altoids, Disney Cruise Line, Kellogg’s All-Bran and Nutri-Grain, Imation Corporation, Maytag, National Cattlemen’s Beef, Nintendo and Polaroid. Last year, Burnett captured 11 Effies, also the highest number.
TBWA\Chiat\Day was the runner-up, winning eight Effies.
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