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WASHINGTON, D.C. Sen. John Edwards, D-S.C., on Wednesday introduced a bill that would require prescription drug ads to include “balanced” information about a treatment’s benefits and side effects. The measure also requires the National Institutes of Health to study the effectiveness of prescription drugs against similar products on the market.
The legislation calls for the Secretary of the Department of Health and Human Services to expedite the review of drug ads so that misleading executions are not allowed on the air.
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