EDS Wants Fallon for Turnaround

Info Systems Consultant Plans to Boost Budget Tenfold to $50 Mil.
CHICAGO-Fallon McElligott’s track record of reinvigorating brands helped it land Electronic Data Systems’ $50 million global account, officials said.
“[Fallon] understood where the EDS brand is and where it needs to be,” said Cecilia Norwood, the company’s vice president of corporate communications.
Agency chairman Pat Fallon led the shop’s pitch in a review that lasted less than a month, Norwood said. The speed of the review demonstrates the Plano, Texas-based company’s commitment to “action and urgency,” she said.