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From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for sponsorships, the only real contender is New York Fashion Week—or, more precisely, Mercedes-Benz Fashion Week—which wrapped up its semiannual run last week.
The tents at Lincoln Center have become a smorgasbord of sponsored spaces and events. This year’s showgoers could try on virtual reality headsets at the Samsung lounge, browse street-style looks at Ebay’s “inspiration hub,” get primped at TRESemmé’s salon, and, of course, check out the Mercedes in the lobby.
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