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Wins Creative, Media Duties for Local Client’s Packaging Business
ATLANTA–Edelmann Scott of Richmond, Va., defeated nine neighboring shops to be named agency of record for the flexible packaging and industrial film business of Reynolds Metals Co., also locally based.
“It was important for us to keep it in Richmond,” said David A. Heintz, marketing director of Reynolds’ flexible packaging division. “Any dollar I spend on traveling is a dollar I couldn’t spend on advertising.”
Other area finalists included Just Partners and Siddall Matus & Coughter.
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