Eddie Bauer Breaks Online Portion of Ad Push

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Eddie Bauer launched a new online campaign Tuesday as part of an overall national advertising push, its first since 1999.

The interactive effort complements the offline campaign in that it evokes the Seattle-based company’s return to its outdoor heritage. It aims to increase awareness of Eddie Bauer’s new fall line and brand identity as a retailer of outdoor-inspired apparel and drive online sales.

One Shoshkele, or “floating ad,” for instance, juxtaposes American landscape imagery with product shots of the retailer’s Seattle Suede line.



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