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Ed Butler went to Bishop Loughlin High School, St. John’s University, and St. John’s School of Business, where he got a masters in industrial psychology and began a career in the Personnel Department of Doyle Dane Bernbach, proselytizing on that institution’s behalf and recruiting Ivy Leaguers for its Account Management Training Program. At the age of 35, he ‘put a book together,’ took a $7,000 cut in salary, and was born again as a copywriter on the 25th floor of 20 W.
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