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BOSTON Google and eBay have strengthened their hands in the Internet advertising marketplace, forging an alliance through which Google will sell international text-based ads for eBay. The companies will also facilitate phone communications between consumers and online merchants via “click-to-call” functionality.
“People continue to evolve how they shop, communicate and advertise online. By combining the power of eBay in e-commerce and Skype in communications with Google’s leadership in search and advertising, we can increase the usefulness of the Internet for shoppers, merchants and advertisers around the world,” said Meg Whitman, eBay CEO and president, in a statement.
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