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NEW YORK EBay is taking on Google in the radio advertising marketplace through a partnership with Bid4Spots, which sells last-minute inventory through weekly online auctions for about 2,300 stations.
The auctions, for which eBay will receive a commission on each ad dollar, will take place on eBay Media Marketplace, which recently signed a deal to broker ads for cable network Oxygen.
Wasting no time, eBay will begin taking bids for radio ads starting today.
“This deal is intended to pump a lot more advertising dollars into our system,” said Dave Newmark, chairman and CEO of Bid4Spots.
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