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Online auction house eBay is talking with agencies nationwide about handling the creative portion of its $15-20 million ad account, said sources.
BBDO and Goodby, Silverstein & Partners, San Francisco, have been contacted, said sources. The two Pepsi-Cola Co. roster shops were recommended by Brian Swette, formerly Pepsi’s chief marketing officer, who is now senior vice president of marketing for eBay in San Jose, Calif. Ogilvy & Mather, New York, which handles eBay’s media buying, was also contacted, sources said.
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