For those who’ve yearned to maneuver a Corvette through twists and turns, Eureka Co. is introducing the Corvette Vac, a hand-held vacuum built to glide around car interiors, computer keyboards or sofas.
General Motors licensed Eureka to use the Corvette name and emblem on the bright red vacuum, which is being marketed through auto aftermarket stores and department stores. Keller-Crescent, Evansville, Ind., is handling marketing support.
Copyright Adweek L.P. (1993)
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