EAST VS. WEST: IT’S ALL RELATIVE





At a bus shelter in the heart of the S.F. advertising ghetto a poster announces that ‘another old established ad agency from the East is opening an office in San Francisco.’ Only this shop didn’t exactly cross the country; it crossed the bay. Oakland’s Hoffman/Lewis begins operating this week from new quarters at 1725 Montgomery Street. The posters are the shop’s way of announcing its move to the ad community. ‘It never hurts to make a little noise,’ said Bob Hoffman. ‘That’s what advertising is all about.’ Hoffman thinks to be taken seriously by some clients you need to have a San Francisco address. ‘In the real world,’ said Hoffman, ‘there is a perception like ‘Why are these people in Oakland? What’s wrong with them?’ ‘
Copyright Adweek L.P. (1993)