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Not many consumer magazines would shy away from putting Tom Cruise on their covers, but ifcRant might.
Targeted to the independent-film enthusiast, the New York-based magazine, set to launch in May, will avoid the “mass-entertainment audience,” said Caroline Bock, svp of marketing at Bravo Networks, which owns the venture, the Independent Film Channel cable station and a related Web site, www.IndieWire.com.
IfcRant ad pages will be “hitting 100 percent of our target audience,” said Ted Lambert, director of advertising for ifcRant.
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