EAS Selects McKinney

DURHAM, N.C. Independent agency McKinney here said it has been named lead agency for sports nutrition brand EAS, a Columbus, Ohio-based unit of Abbott Labs.
 
EAS spent $21 million in measured media last year and $15 million through the first seven months of 2009, per Nielsen.
 
The agency will provide traditional and emerging media services, including brand strategy and architecture, positioning, connection planning, brand identity, packaging and digital, including a revamped Web presence at EAS.com.
 
It’s all geared toward a brand relaunch early next year, the agency said.
 
This marks McKinney’s fourth noteworthy new-business gain since it bought itself back from Havas in June 2008.
 
The shop in June added Aprica, a maker of products such as baby strollers. That followed its May addition of creative chores on Nationwide Insurance’s $210 million account following a hotly contested review. Sherwin-Williams awarded McKinney its $40 million assignment in the fourth quarter of last year.