Earthgrains Breaks Bread Spots

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Animated Takes and Amber Waves of Grain From Publicis Dallas
DALLAS–Earthgrains Co. introduces a $5 million-plus, two-pronged campaign today with television ads developed by Publicis Dallas.
The first 30-second spot is a zany, high-energy promotion for IronKids, the baker’s fortified sandwich bread targeted at children.
“You don’t want to blink when you watch it,” said Howard Goldthwaite, creative director at Publicis.
The spot is a compilation of different animation techniques. Shots include an IronKids spaceship, a crane putting a sandwich together at a construction site and a Monty Python-inspired “Sir Francis Bacon” composed of a head and a strip of bacon.






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