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A cold call led Mosaic Retail Advertising to the creative portion of Earl Scheib’s $4 million account.
After learning that the 64-year-old automobile-painting specialist planned to restructure, Mosaic president Bob Charney called to offer his services. “I read an article in the newspaper about the impending restructuring and the things they were looking to do,” he said. “Because we specialize in retail, I believed we were uniquely suited to do that.”
Following a meeting with Charney, Earl Scheib CEO Chris Bement shifted the creative work without a review from an in-house team to Mosaic, a 10-person shop just three doors down from the client in Sherman Oaks, Calif.
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