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Independent media agency Horizon Media continued its new-business winning streak this week by picking up the U.S. agency of record assignment for Canadian coffee-and-doughnut chain Tim Horton's.
The agency will be charged with handling media planning and activation across all channels for the chain, which has attempted to boost its profile in the U.S. in recent years with initiatives like its partnership with Nutella. While Canada remains the primary market for the Ontario brand, Tim Horton's currently has 650 locations south of the border, maintains a considerable presence in the Middle East and plans to move from coffee to tea by opening its first British location in the coming months.
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