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LOS ANGELES Electronic Arts is moving its estimated $150 million global ad account from independent See: to another agency, the company confirmed.
“We had a great relationship with See: that helped grow our brand and our business,” said Trudy Muller, senior manager of corporate communications at the Redwood City, Calif.-based company. Muller said the move is intended to address “the global needs of our sports and other games.”
Muller said the company would disclose a new agency partner in the next couple of weeks, and that San Francisco-based See: would handle its business until the end of the fiscal quarter in March.
See:
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