The E-Tailers Have Landed

So much for quick shopping on the Internet.
According to a survey by Zona Research, only 2 percent of online retail consumers are willing to pay for overnight delivery, while half of them will wait up to a week for their goods to arrive.
Foote, Cone & Belding has jumped on the survey to expand its “Fly Like an Eagle” campaign for the U.S. Postal Service.
Last week, the New York shop broke two new TV spots, plus some print ads, featuring Amazon.com and Eddiebauer.com.
Each black-and-white, 15-second spot asks, “What’s your e-priority?” One ad shows a boy, his mother and a toy truck. An onscreen line points to the truck and then to copy that reads, “Bought on Amazon.com, shipped by Priority Mail.”
In the other ad, a couple sit in an airport lounge as the woman sleeps under her coat. An onscreen line identifies the coat: “Bought on Eddiebauer.com, shipped by Priority Mail.”
–Kathleen Sampey