E-Shoppers Still Buying

New York Mayor Rudy Giuliani may be exhorting New Yorkers and others to shop until they drop, but when it comes to shoppers on the Internet, he’s preaching to the already converted.

According to a new report from Nielsen NetRatings, commerce on the Internet has dramatically increased. NetRatings reports that e-commerce spending surged 54 percent in September 2001, compared to the same month a year ago.

The jump in spending lifted the amount of money spent online last month to $4.7 billion and the number of e-buyers to 38.6 million. In September 2000, 30.9 shoppers spent $3.8 billion online.

“An unprecedented number of people embraced e-commerce last month, exceeding even the huge number of buyers during the December holiday,”said Sean Kaldor, vice president of analytical services, NetRatings. “Despite recent national events, the number of online buyers actually grew four percent from August.”

DATA POINTS:
–Consumers spent more than $1.1 billion in September 2001 on travel services Web sites, making that category the largest revenue maker for the month by far. The figure represents an increase of 44 percent over the same month last year; but spending was down 23 percent from August to September–a reflection of the new travel restrictions and concerns, said NetRatings analysts.

–The books category grew 148 percent in September 2001 over the same month last year.