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DALLAS Match.com has hired Manning Selvage & Lee as its lead international public relations agency, the client confirmed.
The Richardson, Texas-based online dating service has charged MS&L with promoting its brand throughout Europe. Match.com entered European markets last November.
MS&L’s London office will lead the effort that will initially involve public relations work in Germany, France, Sweden and Spain. The client also uses Big-mouths Public Relations in London. Match.com handles domestic PR in-house.
“We are a global company with aggressive plans for growth outside of the United States,” said client spokesperson Trish McDermott.
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