E-Job Site Again Turns to Deutsch

BOSTON Deutsch has expanded its relationship with Monster.com, taking on the online employment service’s direct marketing chores following a review. PreVision Marketing, an independent shop in Lincoln, Mass., was the incumbent.

Maynard, Mass.-based Monster did not disclose review contenders nor give a budget figure, though one source said the work is worth $10-15 million annually to New York-based Deutsch’s direct marketing division.

PreVision could not immediately be reached for comment, and it is unclear if the shop defended.

“The benefit of Deutsch handling both the advertising and direct marketing duties is that it helps ensure that our brand messaging is consistent and hits the key markets nationwide to drive our business,” said client representative Kevin Mullins.

Deutsch was initially hired by the client in July 2003 following a review to handle the lion’s share of the online company’s $125 million global marketing account.

In the second round of its “Portraits” campaign for Monster.com launched last month, Deutsch showcased six people, including an Olympic athlete, who use the online employment site and believe they deserve a job. The on-camera subjects range from Michelle Baldesweiler, a student who wants a job as a waitress, to Lenny Krayzelburg, a swimmer and gold medalist who after the 2004 Summer Olympics in Greece wants to work in the financial industry [Adweek Online, July 29].