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LOS ANGELES Players who go online to play Mall Tycoon 2 Deluxe today will encounter the first advertising network for online gamers, said the company’s CEO.
Announced at the Electronic Entertainment Expo (Adweek Online, May 13), the Massive Video Game Advertising Network, privately held by Massive Inc. of New York, is the brainchild of Australian native Mitch Davis. During a two-year development of the network technology, Davis struck agreements with many of the top software publishers, including Infogrames, UbiSoft and Vivendi Universal, to carve out prescribed ad space into games as an alternative to the flat-fee product placements that necessitate deals long in advance of a title’s release.
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