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NEW YORK–Online shopping surged 59 percent last week compared to the first week of the holiday season, as shoppers made more than 117 million e-commerce visits, according to Nielsen/NetRatings.
While that growth represents the biggest gain thus far this season (which Nielsen says started the week ending Oct. 28), the growth is slightly off from last year’s 62 percent increase for the same week.
The toys and games category dominated, with people making 6.2 million shopping visits last week, a 123 percent jump from the first week of the holiday season, according to Nielsen.
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