E-broker Accutrade Swaps Shops

NEW YORK-Online broker Accutrade has awarded its $5-10 million account to The Romann Group after considering two other agencies.
The incumbent, Doremus & Co., split with the client about three weeks ago. Doremus had handled the account for a year and produced a consumer-focused print campaign that broke in January. The theme: “For intelligent life on the other end of the line.” The ads were backed by an estimated $1 million budget.
In addition to Doremus, the company talked to two Chicago shops before choosing Romann, a source said.
Pete Ricketts, president of the Omaha-based client, cited a combination of “high-energy creative [and] depth of thinking” as his reasons for his choice.
Accutrade, a unit of Ameritrade, bills itself as unique in an increasingly cluttered category by enabling its online consumers to interact with brokers.
Romann, which claims billings of $50 million, will launch a campaign that will include TV, print, outdoor and radio...