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LONDON Bob Dylan has allowed U.K. mass merchant the Co-operative Group to use “Blowin’ In The Wind” for a new advertising campaign. It will be aired next month.
The campaign is the culmination of a two-year re-branding process of its entire operation, including 4,200 outlets. The group has interests in food, funerals, travel, pharmacy outlets, financial services and legal services.
“It is rare for Bob Dylan to license his recordings to TV ads, the decision to do so with the Co-operative and ‘Blowin’ in the Wind’ shows a willingness to embrace fresh ways of reaching a new audience through an ethical and fair trade organization,” said Mike Smith, U.K.
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