DWP/Bates Contends for J.D. Edwards' Account

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DWP/Bates Technology is among an elite list of agencies competing for the marketing business of enterprise software giant J.D. Edwards.

Atlanta-based DWP/Bates and its Irvine, Calif., office join Deutsch/LA, Marina del Rey, Calif.; Doremus, New York and San Francisco; Merkley Newman Harty, New York; Leo Burnett, Chicago; and McClain Finlon Advertising, Denver, in the competition for the estimated $25-30 million account.

The incumbent, Neobrands, Costa Mesa, Calif., completes the field.

The review is expected to narrow to three finalists this week.





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