DWP Builds on CDW's Customer Relations

ATLANTA DWP//Bates’ breaking work for CDW woos government and educational procurement officers with humor.

A television, outdoor, print and radio campaign from the Atlanta agency, a member of the Cordiant Communications Group, features dedicated CDW personnel in exaggerated acts of customer service.

Campaign spending was not disclosed. The client spent $38 million on advertising last year, per TNS Media Intelligence/CMR.

One spot shows a man studying quantum mechanics to create wormholes that will enable faster shipment. In another, an account manager is so obsessed with technology product manuals that she reads them to her daughter at bedtime.