DVR Users Waiting to Watch Prime-time Shows

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here’s a stat that might interest NBC and Jay Leno, whose late-night show moves to 10 p.m. in the fall: DVR users watch most of their primetime television not live but after they have been recorded, and much of the time they’re watching those recorded shows between 10-11 p.m.

TiVo reported Thursday that the 9 p.m. time slot is the one most DVR users, 59% of them, prefer to record rather than watch live. The 8 p.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in