Mullen said Dustin Johnson has joined the IPG shop in Boston as vice president of creative media integration with responsibility for fusing creative content with media distribution. Johnson is a media planner by training who will be embedded in Mullen’s creative department and serve as a liaison between content creators and the media planning teams within the agency’s MediaHub group. Johnson comes to Mullen from indpenedent Modernista! in Boston, where he was director of engagement. He built and managed an engagement planning practice and media department representing clients that included Palm and Cadillac.
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