Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Condom maker Durex has moved its domestic advertising account to Saatchi & Saatchi Wellness following a review, the agency said today.
The Publicis Groupe agency here takes over on the business from Fitzgerald + Co. in Atlanta.
Durex spent less than $500,000 on measured media last year, down from $2.3 million in 2007, per Nielsen.
“We were looking for an agency that understood the importance of connecting with our consumers across all touch points in all channels.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in