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By Cristina Merrill
NEW YORK–Gillette is considering moving Duracell’s estimated $60 million media buying account to BBDO here in time for the upfront TV selling season, sources said.
Ogilvy & Mather Advertising, New York, is the incumbent. BBDO is the lead agency for Gillette, the shaving and grooming products company that acquired Duracell last fall.
The media move would represent a desire on the part of Gillette to consolidate buying at a single shop, according to sources.
Duracell representative Jill Fallon denied the move last week.
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