Dunkin's 30 Seconds With Rachael Ray

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BOSTON Daytime TV host and author Rachael Ray will appear in an upcoming multimedia effort for Dunkin’ Donuts and help the chain develop new healthier food and beverage options, the client said today.

The Canton, Mass.-based company uses Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here as its lead agency on efforts themed “America runs on Dunkin’.” The chain spent $140 million on ads last year, an increase of 15 percent over 2005, per Nielsen Monitor-Plus.

Ray’s penchant for quickly preparing unpretentious meals jibes with Dunkin’s quick-serve philosophy and emphasis on quality, said Dunkin’ brand president Robert Rodriguez.



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