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NEW YORK As Starbucks hikes its prices this month, coffee rival Dunkin’ Donuts will try to persuade consumers to carve out a time to enjoy a java break in a $25 million campaign from Hill, Holliday, Connors, Cosmopulos.
Dunkin’s TV and print effort supports the chain’s espresso drinks, primarily Hot Lattes. One commercial shows a doorman having a bad day in which a dog bites his pant leg and he gets splashed by a passing car in the rain.
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