Dunkin' Donuts, P&G in Retail Accord

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BOSTON Through a distribution deal with Procter & Gamble, Dunkin’ Donuts packaged coffee will soon grace grocery stores and other retail outlets nationwide, the companies said today.

Canton, Mass.-based Dunkin’ spent $140 million on ads last year though Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here, per Nielsen Monitor-Plus. That outlay represented a 15 percent increase from 2005.

The agency declined comment on plans to support to the retail rollout, and Dunkin’ officials could not immediately be reached.

“America





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