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Deutsch and Hill, Holliday Are Only Contenders for MVBMS’ Business
NEW YORK–Dunkin’ Donuts last Thursday fired Messner Vetere Berger McNamee Schmetterer/Euro RSCG here and is in talks with two agencies about its estimated $40 million account, sources said.
Edward “Eddie” Binder, vice president of marketing at Dunkin’ Donuts in Randolph, Mass., confirmed he was conducting a closed review and will select a new shop to handle creative and media buying chores within six weeks.
Binder declined to identify contenders.
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