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In one of the largest campaigns to follow a supermarket merger, Albertson’s is spending in excess of $50 million to rebrand following its acquisition of Lucky stores.
After months of preparation, the Boise, Idaho-based supermarket chain last week unveiled the launch phase themed “The wedding of the century.” The effort is being steered by lead agency Duncan & Associates, Venice, Calif.
Ads broke in California and southern Nevada last week, promising a marriage of low prices and great service [Adweek, Nov.
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