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LOS ANGELES Continuing its two-year campaign on behalf of Sav-on/Osco Drugs, independent Duncan & Associates has launched the sixth spot in its “Magic Bag” series, the agency said.
While past work has concentrated on the chain’s pharmacy and health-related services, the new TV ad emphasizes Sav-on’s digital photo-printing resources, according to Steve Moses, group management supervisor at the Los Angeles shop.
“Leading into holidays, photos are on everyone’s mind,” he explained. “This is the time to get it in people’s heads that [Sav-on/Osco] is the place to go for photos.”
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