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CANNES, France—It's officially a runaway train.
McCann Melbourne's "Dumb Ways to Die" train safety campaign for Metro Trains Melbourne picked up its third Grand Prix of the week at Cannes Lions here tonight, adding the top prize in the Radio Lions category to its haul.
The campaign was honored in Radio for the three-minute radio version of the catchy song, which at its peak reached No. 6 on the global iTunes chart. The campaign earlier won the Grand Prix in Direct and PR—and it has an excellent chance to add more in Film and Integrated.
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