While the boom in country music has posed a challenge to other genres, a classical station in Cincinnati shows a knack for rolling with the punches. (Local shop J. Malsh & Co. created the series.) Music aficionados will note that the plot lines of operas aren’t all that different from the plot lines of country-music songs, so maybe the billboards will win some crossover listeners.
Copyright Adweek L.P. (1993)
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