Publicis Purchase of Parent Fallon Hastens Design Shop’s Plans
CHICAGO–Publicis Group’s purchase of Fallon McElligott has led Duffy Design and Interactive to revamp its management structure in preparation for global expansion.
Duffy, a subsidiary of Minneapolis-based Fallon appointed its New York-based design director Neil Powell president and executive creative director, both new titles. In his new position, Powell will be responsible for integrating all of Duffy Design’s offices.
“I’ll be making sure that, as we grow globally, we become a network that is threaded together with the same culture,” Powell said.
Chairman Joe Duffy picked Powell to open and run the division’s New York operations in 1995. He was also managing partner of Fallon’s New York office in an effort to strengthen Duffy’s alliance with its parent.
“Neil is the person best equipped to become my second in command,” Duffy said.
“Because of the [Publicis] deal, the Fallon plan will be stepped up and part of our plan is to open an office alongside [every new] Fallon office,” Duffy said.
The subsidiary’s first international office will likely be in London, where Fallon has had operations for a year and a half, Duffy said. He did not reveal a timetable for that opening.
To further bolster management, Phil Smith was promoted to managing director of the New York office, and Ed Mathie was named managing director of Minneapolis operations.
Publicis bought Fallon earlier this month with the notion of creating a “new kind of network for the 21st century,” with 10-12 offices worldwide, according to agency chairman Pat Fallon. Duffy Design and Interactive was touted as an integral part of the deal, giving Publicis an organization dedicated to traditional and electronic design.
Duffy said he had been considering putting a new team in place before the Publicis deal came to fruition. However, he said the deal helped expedite the plan.
In other moves, Alan Colvin was promoted to creative director, Dan Olson was promoted to design director of interactive, and Kobe Suvongnse was named design director of graphic design. All are in the Minneapolis office. K
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