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After Summer Win, Shop’s Real Cities Work Is Going Offline
LOS ANGELES–Euro RSCG DSW Partners is set to launch a national campaign this week for publishing company Knight Ridder’s Real Cities network, an online source of regional information hubs. Billings are undisclosed.
DSW will primarily use offline media to expand awareness and drive traffic to the hubs, beginning with Real Cities’ Miami.com, BayArea.com, TwinCities.com and DFW.com.
The agency won the account this summer after a review of undisclosed San Francisco-area shops.





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