D&S Unveils Push for Boston University

BOSTON Duffy & Shanley has unveiled its latest work for Boston University’s Metropolitan College.

A 30-second spot titled “Get Promoted” shows bored office workers in a sterile corporate environment looking for promotion and inspiration, which part-time graduate and undergrad programs at Metropolitan College promise to provide.

The goal, according to a representative from Providence, R.I.-based D&S, is to appeal to individuals who are feeling unchallenged in their career and are seeking to improve by advancing their degrees.

The spot debuts this week and will run in Massachusetts through January, mainly on cable TV networks such as Bravo, Comedy Central, MTV, TBS, TNT and USA.

Peter Marcionetti served as creative and art director; Michael Silvia wrote the copy. The agency has worked for BU for the past year.