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Droga5 brings some offbeat humor to the usually more buttoned-up IHOP in its first ad for the brand, directed by absurdist master Tom Kuntz, that features two airline pilots who can’t think of anything but pancakes.
The 30-second spot kicks off IHOP’s 60th year in business and focuses on the return of what IHOP says is its most requested promotion: All You Can Eat Pancakes for $3.99.
See the spot here:
The ad marks a shift in tone for the Glendale, Calif.-based
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