Droga5 Is Toast of Cannes With 3 Grand Prix

Jay-Z work is honored again, along with Puma spot

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Droga5 in New York ruled Cannes on Saturday night, adding its second and third Grand Prix of the 2011 festival—an Integrated Grand Prix for its Jay-Z Decoded work, and a Film Craft Grand Prix for its Puma spot "After Hours Athlete."

     The Decoded campaign, which had won the Outdoor Grand Prix earlier this week, involved a 13-city scavenger hunt with a strong digital component. The agency hid all 320 pages of Jay-Z's autobiography (mostly blown-up versions) in unexpected outdoor locations—at the bottom of a pool in Miami, on cheeseburger wrappers in New York, etc.

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