DRGM Issues 'Wide Open' Welcome to Nevada

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES The Nevada Commission on Tourism has launched its first national television advertising with a 30-second spot that focuses on outdoor adventure.

Themed “Wide Open,” the spot opens with a cowboy against a red, rocky background. He notes that if people are going to Nevada, they will need a guide. But instead of the cowboy leading the way, the scene shifts to a woman holding a copy of the state’s adventure guide out the window of her SUV, followed by people participating in activities like kayaking, skiing and mountain biking.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in