DRGM Expands Its Resort Roster

Quintus Adds Its $5 Mil. Account to Reno Shop’s Growing List
LOS ANGELES–Dunn Reber Glenn Marz Advertising & Public Relations has bested several Las Vegas agencies to capture a new piece of resort business.
Quintus Resorts selected the Reno shop to handle all advertising and public relations duties for its expanding vacation/resort business. Billings are $5 million, according to industry estimates.
The shop will begin working immediately on developing corporate identity materials and branding strategies for Quintus. The agency will also begin to develop and implement marketing, advertising and public relations programs for David Walley’s Resort, the client’s Genoa, Nev., property. Established in 1862, David Walley’s is one of the oldest resorts in the West, having hosted Mark Twain, President Ulysses S. Grant, Clark Gable and other notable guests.
The Minden, Nev.-based client, which was formed earlier this year through the partnership of The Ridge Tahoe/Resorts West Group and Walton Vacation Resorts of Chicago, operates other vacation resort projects in Hawaii and Branson, Mo. The client intends to open 12 new resorts in the U.S. over the next four years.
“Quintus represents another national account in the tourism/resort category for DRGM,” said John Glenn, the agency’s founder and chief executive officer. “Opening new resort properties, whether a spa and hot springs or a major casino, has been our forte for most of this decade.”
Separately, the agency is currently at work on the early 1999 launch of the Mandalay Bay Hotel & Casino on the Las Vegas Strip.
The new resort, owned by Circus Circus Enterprises, awarded its estimated $10 million business to DRGM in March after a review of Las Vegas shops [Adweek, March 9]. John Marz, former DRGM president and chief operating officer, joined Circus Circus in February as its corporate vice president of marketing.
The shop also recently picked up new business for M&M’s World, the Visa Las Vegas national credit card program with First USA Corp. and the New Frontier Hotel Casino, also on the Las Vegas Strip.