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Incumbent Focus Media’s Star May Have Fallen From Grace
LOS ANGELES–After a disagreement with its current media buyer DreamWorks SKG has invited a number of agencies and media buying companies around the country to pitch its estimated $85 million ad account, sources said. The studio is gearing up to co-release one of summer’s most anticipated films.
DreamWorks decided to look beyond incumbent shop Focus Media after a recent series of discussions where the agency and client clashed over some proposed media plans for this fall, said sources.
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