A Dream of a Review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Virgin Atlantic’s quick pick is a model for wishy-washy clients

In the brutal world of new- business pitching, the decision by Virgin Atlantic to short- circuit its review last month and pick Crispin Porter + Bogusky is more than manna from heaven. It’s praline cheesecake with chocolate sauce and globs of whipped cream from heaven.

It’s the single best thing I’ve seen in a year. Yet the big question is: Will other clients learn from Virgin Atlantic, or is this just a minute aberration?

You didn’t have to be in Virgin’s meeting with Crispin to know what happened.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in