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Bicycle envy is at the heart of this year’s TV effort for Huffy Bicycles from Euro RSCG Tatham, Chicago.
In a 30-second spot, from which a 15-second version was also cut, a jogger tromping through a park is stopped in his tracks by the sight of a Huffy Ironman model bicycle leaning against
a tree. Appearing dumbfounded by the sight, he walks over and touches the two-wheeler, leading him into a fast-moving fantasy sequence in which he is competing in the Ironman triathlon in Hawaii.
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